B2B CLIENT

2025

highlands canners

MARKETING & SALES CONSULTING

Strategic Market Audit
Marketing Collateral
Visual Identity

Highlands Canners Ltd. is a food manufacturer based in Kenya, exporting to international markets across the EU and GCC. I was brought on as a consultant to elevate their B2B brand presence; developing core marketing collateral, a premium visual identity for the UAE market, and a competitive audit identifying 30+ growth opportunities. The presentation deck I produced became the standard corporate collateral used across all key client meetings and B2B pitches.

I elevated the sales presentation which is now the standard corporate marketing collateral used for all key client meetings and B2B pitches, ensuring professional consistency across the organisation, an elevated brand image & messaging clarity.
I created a premium visual identity and brand mark for Highlands Canners, specifically targeting high-volume distributors and the premium UAE canned pineapple market. I sourced the initial photograph from the company's partner farm, rendered a clean outline using Figma and refined the final version through Canva. I applied a sophisticated palette of gold and black against a deep rich purple to communicate quality & prestige.
I conducted a comprehensive strategic market audit for Highlands Canners; identifying core strengths, competitive positioning, and a clear unique value proposition, alongside actionable growth strategies spanning AI-driven sales automation, premium web design with multi-language EU and GCC functionality, baby food market entry, and the certifications required to unlock higher-tier European retail and distribution.

Next project

speculative brand strategy