brand strategy

2026

SONDR STUDIO

BRAND STRATEGY

Mood boards
Content Strategy
Web Strategy
Event Strategy

Sondr Studio is a boutique Pilates studio in Nairobi, Kenya. I was brought on as a freelance brand strategist to develop a comprehensive strategy across brand, digital, social, events and community, with the goal of enhancing their presence and reach, attracting new audiences and positioning the studio digitally as a wellness ecosystem.
I developed a corporate wellness strategy, "The Office Reset", proposing a dedicated programme to expand Sondr's reach into the workplace market through partnership packages, flexible class formats, and education and movement workshops. Below are examples of further strategies I developed.

I developed a range of event concepts designed to enhance the Sondr brand experience, attract new audiences and deepen community connections within the studio. Examples are: Mommy & Me Pilates, The Matcha Social 3.0, and Elite Performance x Pilates partnering with Kenyan athletes and sports teams to increase reach to male demographics.
I developed the full website structure for Sondr Studio, including page-by-page content strategy, conversion-focused copywriting, and a testimonial framework designed to turn visitors into bookings. Alongside this, I proposed a community-led editorial strategy: a fortnightly wellness journal on the homepage featuring diverse client voices. The concept was designed to build brand authority, engage underrepresented demographics in the Pilates space, and function as authentic social proof, ensuring the website felt like a wellness ecosystem and community, not just a class timetable.

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B2B CLIENT